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Job no: 504674
Work type: Ongoing Full Time
Location: Sydney
Categories: Marketing/Communications, Customer Experience
- Ultimo, Sydney Location
- Permanent full-time position
- Base salary $88K
The Role
The ABC is looking for a Media Specialist to manage and promote the discovery of ABC content, products, and services to new and existing audiences through effective media campaign delivery. This role sits within the Media Strategy & Operations team, working on a wide range of ABC products & content across screen, audio and digital.
The Job
- Manage moderately complex paid and owned digital media campaigns aligned with marketing priorities.
- Activate and optimise campaigns across multiple platforms using best practices for effective outcomes.
- Collaborate with Creative and Marketing teams to develop testing strategies for continuous improvement.
- Draw insights from various data sources to optimise activities across channels.
- Support media planners with external media plans and bookings and manage weekly reporting cadence.
- Coordinate team invoicing, financial tracking, and process development to ensure resource efficiency.
Position Description: 
50066193 MEDIA SPECIALIST.pdf
About You
You are a Media Specialist with relevant tertiary qualifications or equivalent skills, knowledge, and experience in broadcast media and/or relevant industry (ie Media Agency).
You'll also have:
- Advanced computer skills with experience in campaign planning tool Google Marketing Suite (including DV360, CM360, SA360), analytics tools (e.g., Google Analytics), and MS Office.
- Proven experience in implementing and optimising marketing campaigns across broadcast and digital channels (including platforms such as Meta, TikTok, YouTube & LinkedIn).
- Strong data analysis and reporting skills using Microsoft Excel for efficient and accurate insights.
- Excellent problem-solving, communication, interpersonal, organisational, and time management skills.
- Ability to build effective relationships with stakeholders and meet deadlines.
What we can offer you:
- 15.4% ABC Nominated Super.
- Paid parental, carer's and supporting partner leave.
- Salary packaging.
- ABC Mentoring
About ABC Audiences
ABC Audiences is made up of a passionate group of marketing, brand, creative, audience experience, UX and audience insights specialists who have audiences at the heart of all they do. They're responsible for leading the ABC’s brand and audience strategies, acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights, branding, acquisition and retention strategies, and communication.
More info:
In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.
To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements please contact accessibility@abc.net.au
If you want to know more, please contact Rachel Brown, Media Planning Lead via brown.rachel.m@abc.net.au
We are unable to accept email applications, please ensure that you submit your application via the online portal.
For more information on working at the ABC visit abc.net.au/careers
We respectfully request that Recruitment Agencies do not submit applications for this position.
Applications Close: 11:55pm, 20th April, 2025
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Standard Time
ABC Careers